The river in the village a priest lived in was about to burst its banks and drown everything. A car pulled up to the church and shouted to the priest, "Father, we can squeeze you in. Hop in!" The priest replied, "No, you go my children. Save someone else. God will save me!" The water level kept rising and some people in an inflatable boat rowed to the church and shouted to the priest, "Father! Hop in! You're going to drown!" The priest replied, "No, go save someone else. God will save me!" Now the whole town was under water. The priest made it to the roof of the church where a helicopter hovered nearby and shouted to him, "Father, grab the rope!" to which the priest replied, "No, don't worry about me. God will save me!"

Our poor friend the priest drowns and he goes to heaven. When he met God, he asked him, "I've been your humble servant all my life. I helped the poor and did good deeds. Why didn't you save me?" And God replied, "Whatever do you mean? I sent you a car, and you said no; I sent you a boat, and you refused; and when I sent you a helicopter, you still said no."

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A salesman built a website. When his visitors came with their money, he said, "No! Go my customers. Buy from somewhere else...."

Are you like the priest who forces visitors away? How many customers did you inadvertently turn away today? Still think your site doesn't need to be accessible? Think your site is usable?

Your site is broken. Even if you think it's perfect, it can be improved. Fix it and embrace more visitors.

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