How to *REALLY* Deal with Hackers

Donna over at SEO Scoop asks an excellent question: more and more we're seeing website attacks for SEO purposes, not more malicious intents (like stealing credit card details). Donna asks, how should we deal with this kind of attack? I'm going to hazard some suggestions.

First things first. We're not dealing with hackers. Nosiree, we're dealing with crackers. A hacker is a well-seasoned coder. A cracker is a hacker who exploits security holes for nefarious purposes.

With semantics out of the way, here are some suggestions:

  • Googlebomb yourself: If you get attacked with, for example, the Slash One Wordpress exploit, essentially you're going to get a lot of spammy "content" pages and lots of links to them. So what happens if you use .htaccess or otherwise to redirect all request to wp-content/1/* to, say, your site's home page? Or why not to your newly minted, specially created, [Texas holdem play online] site? Hey, you're probably going to get a lot of traffic, so use it! Here is the code:
    RewriteEngine On
    RewriteRule wp-content/1(.*)$ http://my-new-spammy-aff-site.com [R]
    Essentially, you'll googlebomb yourself with their links and use their traffic.
  • Use robots.txt as a defensive tool: A search engine doesn't need to see wp-content anyway, so block it:
    User-agent: *
    Disallow: /wp-content
  • It's the keywords stupid: you just got someone dump a load of keyword-laden pages with targeted keyword links back to them. Hello? Anyone care to turn this into a keyword research tool? Here is the pseudocode for the tool:
    Do a Google search for [inurl:wp-content/1]
    Scrape the URLs from the SERPs
    Scrape the spammy URLs
    For each spammy URL, do a [link:] search
    Scrape the backlinks and extract the anchor texts
    Save the keywords along with the spammy HTML
    Write a front-end to search the database
  • Report them! Figure out the IP address of the person who uploaded the spammy pages and report them. If you get trackback spam to the spammy pages, find the IP address of the trackback spammers and report them. Most SEO spammers will be using hosting services and their own computers. It is possible (although I'm guessing unlikely) they'll be using a proper botnet.

So like pretty much in SEO, perhaps even this can be dealt with using some creativity... I'm sure there are better ways to deal with such spam, and the idea is to think about the opportunities here. Good luck!

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