Opt Out of Behavioral Ad Targeting by Google/Doubleclick and Yahoo!
Oh yes, finally a way to tell the algo-borgs at Google/Doubleclick and Yahoo! that they should not track your behavior to deliver "more relevant" ads. You do that by visiting a page on each of their websites and click a button which sets a cookie that tells the system to not track your behavior.
Google also links to another page from the Network Advertising Initiative which lists quite a few ad systems you can opt out of.
The pages are:
- Google's at http://www.google.com/privacy_ads.html.
- Yahoo's at http://info.yahoo.com/privacy/us/yahoo/opt_out/targeting/details.html.
- The NAI's at http://networkadvertising.org/managing/opt_out.asp.
While I'm at it, does anyone else find Yahoo!'s page to be much better than Google's? Think about the usability: it tells you if you've opted in or out and explains that it's per computer rather than per user (very important!!!). I'm just saying that as a landing page supposedly to help consumers, Google's is a mess compared to Yahoo!'s clean and to the point page. The NAI's is very good too.
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November 1st, 2008 at 11:58 am
Hi Pierre,
No clue how old this post is, hence my comment may come very late. I thought you might enjoy the fact that clicking on “opt-out” on the Google page brings back an error message :
“DoubleClick DART cookie opt-out error
An error occurred assigning the opt-out cookie. Possible causes include manually rejecting the opt-out cookie when it is assigned or that your web browser is configured to reject cookies automatically. Check your browser’s configuration settings, and please try again. Note: you will get this error message if your browser does not support cookies. “
And they are blaming ME for it!
November 4th, 2008 at 1:29 pm
Ha! That’s really funny. Or not.
Thanks for sharing here