A thread at Cre8 asked a simple question: how do you monitor your brand on the web? To rephrase, how do you keep track of what is being said about a certain subject?

As you may know, eKstreme.com is home to a tool to do just that, called What the Buzz?. You enter a search term (your brand, your favorite topic, anything) and you'll then get a large dataset: blog popularity chart, Google Trends, tagged blog posts, Topix.net search, blog posts containing your search (via Technorati and Google blog search), and social bookmarks tagged with your keyword. The Google blog search is a new feature uploaded just now.

So go really check your keyword popularity. Note that the URLs are bookmarkable so you can always come back to get the latest very quickly!

Technorati Tags: keyword popularity, brand monitoring, ekstreme.com